Selected Projects
& Case Studies

The Challenge

A fantasy book series with strong creative potential lacked a cohesive marketing identity, structured launch plan, and audience-facing positioning to compete in a saturated genre market.

Strategy & Execution

Developed a full author marketing strategy centred on series world-building, reader persona targeting, and a phased launch approach. Positioned the series as a premium fantasy experience with consistent visual and narrative branding across all platforms.

Outcome

The Imperium Arkanum series gained a structured market presence with improved discoverability on Amazon, a defined reader community, and a repeatable launch framework for future titles in the series.

The Challenge

Two published titles were underperforming on Amazon due to poorly structured listings, weak keyword targeting, and suboptimal metadata — limiting organic reach and conversion from browser to buyer.

Strategy & Execution

Conducted a full Amazon listing audit for both titles. Rewrote product descriptions with conversion-focused copy, restructured keyword sets using genre-specific search data, and corrected backend KDP metadata to align with Amazon's discovery algorithm.

Outcome

Both titles saw measurable improvements in search ranking and listing quality. The optimised listings presented a more professional author presence and improved the click-to-purchase pathway for potential readers.

The Challenge

Adrianne Summer had a growing body of work but lacked a consistent brand voice, content direction, and audience engagement strategy — resulting in low visibility and disconnected reader relationships.

Strategy & Execution

Built a full author brand identity centred on authentic storytelling and reader connection. Developed a content calendar featuring "get to know the author" video content, behind-the-scenes writing insights, and sales-focused narrative posts designed to convert followers into readers.

Outcome

Adrianne's online presence became more cohesive and engaging. Audience interaction improved significantly, and the content strategy created a sustainable pipeline for ongoing reader acquisition and book promotion.

The Challenge

As a first-time author, Abib Thorson faced significant friction navigating the Kindle Direct Publishing process — encountering cover formatting errors, unclear submission requirements, and a lack of structured guidance through each publishing stage.

Strategy & Execution

Provided hands-on, step-by-step publishing support throughout the entire KDP workflow. Identified and resolved cover formatting issues, guided manuscript preparation to meet KDP specifications, and walked the client through each submission stage with clarity and confidence.

Outcome

Abib successfully published their first title on KDP with a professional-quality submission. The process demystified self-publishing for the client and established a repeatable workflow for future releases.

The Challenge

Kingsley Owens had expertise and ambition but no defined brand positioning, content direction, or visual identity — making it difficult to attract the right audience and communicate authority in a competitive space.

Strategy & Execution

Developed a comprehensive personal brand strategy starting with positioning research and audience definition. Created a visual identity system, content direction framework, and platform-specific strategy to establish Kingsley as a credible, recognisable voice in their industry.

Outcome

Kingsley's brand gained a clear identity and strategic direction. The content framework provided a structured approach to building authority online, with a visual identity that communicated professionalism and differentiation.

The Challenge

The manuscript contained formatting inconsistencies including spacing errors, merged words, and font irregularities that made it incompatible with Kindle Direct Publishing standards and compromised readability.

Strategy & Execution

Conducted a thorough manuscript formatting review and correction process. Resolved all spacing, font, and structural issues to bring the document into full KDP compliance. Ensured the final manuscript met professional readability and formatting standards before republication.

Outcome

The manuscript was fully optimised for KDP compliance and republication. Formatting consistency was restored throughout, and the book was prepared to a professional standard ready for the Kindle republication workflow.

The Challenge

Independent author Linda DeGree Deutmeyer was ready to launch her powerful book series, The Sense of It, but faced a scattered digital footprint — fragmented Facebook and Instagram pages diluting reader engagement, complex KDP backend mechanics, and no unified editorial roadmap to sustain launch momentum.

Strategy & Execution

Nexus Agency deployed a dedicated team to manage the project from high-level strategy down to pixel-perfect execution. We designed a comprehensive editorial and launch roadmap tailored to The Sense of It: Living for Peace. Our core team expert, Tonia, led a thorough digital audit — merging, cleaning, and optimising Linda's scattered social media profiles into a singular, high-impact author hub. The team then designed cohesive email newsletter campaigns and custom promotional graphics aligned with the book's peaceful, reflective themes, while fully offloading the KDP backend uploads and distribution setup.

Outcome

By taking the operational and technical weight off Linda's shoulders, Nexus Agency didn't just launch a book — we built a sustainable, professional platform for a lifetime writing journey. Multiple fragmented accounts were unified into one cohesive digital author brand, 100% of KDP logistics were offloaded, and a full suite of evergreen launch graphics and automated email sequences were delivered.